The s fashion caper theme allowed us to have a lot of fun. It was like our very own Missoni for Target mystery movie! Were the prints sourced from the Missoni archive or newly created for the Target collection? A: We worked with Target to create new patterns that represent the spirit of our brand. We started by taking prints from our archives and then worked with Target to update and give them a new life.
Which section clothing, accessories, home was the most fun to design? M: We really enjoyed designing products new and fresh to Missoni, like the bikes and iPad cases — they are so great!
Did it start with just clothing and then collectively you decided to go bigger? A: Missoni is known for knits but our brand spans an entire lifestyle and Target wanted to share that with their guest at an affordable price. They approached us from the beginning about a collection that would available throughout their entire store, and by doing so we are able to appeal to every Target guest.
Do you have a favorite piece from the line? M: I love the blue zigzag puffer jacket and the black and white zigzag coat. Which, after looking through these photos, I'm guessing won't be long. Stills from the Missoni for Target photo shoot have made it onto the Fashion Spot and are making us giddy with anticipation. Brand ambassador Margherita Missoni stars in both the editorial and television campaign, paying homage to mod style in a zigzag mini dress and teased ponytail with matching luggage.
Alex Prager is reportedly filming the '60s escapade for TV amazing mental image: Missoni as a Bond girl , which will attempt to highlight tons of stuff from the enormous product collection.
The candid pictures are great behind-the-scenes looks into advertorial campaign shoots, and also kinda funny. Margherita may be beautiful, but even she gets caught making funny faces. The line debuts in-stores and online on September For us, it can't come soon enough. See the pictures after the jump. Are you seeing zigzags yet? As we countdown to September 13, when Missoni for Target finally hits stores, Target continues to build hype by dropping little tidbits about the collection.
In this just-released video, campaign star and brand ambassadress Margherita Missoni walks and talks us through the making of the campaign in Milan, and gives us a little background about the family label. The collection looks even better styled to perfection on Ms. To learn more or opt-out, read our Cookie Policy.
Lilly Pulitzer, Missoni, Jason Wu, and more Target collaborations are coming back to the big-box store. In the last decade, thousands of people have stood in line at Target stores around the country to get their hands on colorful, limited-edition items designed by big names like Missoni and Lilly Pulitzer.
Those were chaotic events, with shoppers grabbing merchandise by the armload. Target just announced that it will be releasing a limited-edition collection of products to celebrate the 20th anniversary of its design collaborations.
According to the retailer, collections and items will vary from store to store, and guests will be limited to five items of any given size and color. So far, no images or hints have been released about which specific items from past collections will be available this time around. Target is also putting out a documentary and a Rizzoli coffee table book to commemorate the occasion. Target was one of the first retailers to pioneer the collaboration model.
The company has decreased the frequency of these collabs, but they still occur, most recently in May with the Vineyard Vines collection. At its heart, these types of collections act as marketing for the designer brand involved, which is usually more aspirational or expensive than others Target sells.
While this anniversary collection will likely appeal to a wide swath of people, fashion fans should love this for the nostalgia factor alone. In , bloggers boycotted Target for not offering the Altuzarra collection in plus-sizes. The next year, it produced plus-size pieces for the megapopular Lilly Pulitzer range, but it faced controversy again because it only offered them online and not in stores. In , Target rereleased several of its fashion collaborations to celebrate five years of its Go International program, which is what is was called then.
This collection will go beyond fashion, rereleasing a lot of the homeware collaborations as well, possibly including the popular home items from Missoni.
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