Once a property of Sara Lee Corp. With its buyout of Capri Sun, announced Thursday, Kraft has significantly bolstered its presence in ready-to-serve juices and drinks, its other brands including Kool-Aid Koolers and Tang Fruit Box.
Sara Lee finally unloaded the overall Shasta operation in , having owned it since Capri Sun recently had been marketed by a San Mateo, Calif. Capri Sun production facilities are in Fresno, Calif. For the first time, over five billions drink pouches are sold worldwide. In a pouch with a new size and a convenient new feature: the reclosable twist-off cap.
Capri-Sun is now enjoyed in countries by young and old adventurers alike. Wherever the Capri-Sun shines fun is right there. In , our fans all over the world drank 6. The Father of Capri-Sun. The Revolution Begins. Not Just a Sixpack. A round for the King. The Father of Capri-Sun. The Revolution Begins. A New Era. Capri-Sun has a new ambassador. Now in Africa and Asia: sunshine in a pouch. US Success. Market leader in Europe. Market leaders in the USA.
The German Secretary of the Environment declares …. A world record. The launch of the reclosable pouch.
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